About Us

Who even decides what’s cool? Some guy in a suit? A bunch of influencers hyping up the same trends? The more we thought about it, the more ridiculous it seemed.

We’re Safal and Neel, and for us, style was never about following rules. It’s always been about wearing what feels right—what makes you feel like you. No pressure, no weird expectations, no trying too hard.

But everywhere we looked, it felt like someone else was always calling the shots. Telling people how to dress, how to act, even what success is supposed to look like. And honestly? That never sat right with us.

That’s why we started UNCOOL. Not to set trends or tell people what to wear, but to create clothes that just work—whatever that means for you. No labels, no bullshit. Just real, comfortable style that lets you be yourself.

Now, after years of talking about it, dreaming about it, and figuring things out, we’re finally making it happen. This is our vision coming to life.

At the end of the day, the only person who gets to decide what’s cool for you—is you.